POP Capital's Philosophy
POP Capital will take a differentiated approach to generating high investor returns in what has traditionally been a market not well understood by the private equity industry.
A luxury goods brand is not simply defined by its profit and loss statement and balance sheet. There is an intangible spirit and identity making its products unique and desired, with these nuances varying by category, company and geography. All require an insightful understanding of the company and the product or service provided.
POP Capital has a sister company which is a branding, marketing and strategy consulting agency dedicated to understanding and reaching the wealthiest .1%. If you are in need of some brand refinement, explore the capabilities here: Point One Percent