THE FUND

A luxury brand is a very complex entity. One that usually involves a family, a tradition and a formula that made them what they are.

At POP Capital we understand the delicacy of that situation. We are a new breed of private equity investor, one that approaches investment opportunities with a fully rounded set of criteria. Criteria that take all facets of a legacy brand into account. 

There are four fundamental pillars to our approach, each pillar represented by a partner in the firm. They are: brand strategy, operations, market assessment, and fiscal prudence/deal making.

Luxury brands are not like ordinary brands and POP Capital is not like an ordinary fund.